The human soul needs to be shocked every now and then for one to feel alive. Do you remember that feeling you got as a kid after stealing a piece of meat from the cooking sufuria? Or when you rode the bicycle for the first time(knowing very well a fall was inevitable)? We need that adrenaline to flow in us once in a while. Cavemen didn’t need to go bungee jumping, their daily quest for survival provided them with all the adrenaline they needed. By contrast, the modernites – with their smartphones,desk jobs & technology – are left somewhat wanting when it comes to adrenaline. Life is much safer today, but it’s also duller. Which is why the demand for adventure and extreme sports is booming –we need to feel alive.